Start from a moment.
Catch a trend, a cultural conversation, or a date on the calendar, and build something new around it on the canvas.
Great content.
Let it fly.
Discover relevant moments. Create on-brand content. Coordinate publishing across teams and channels.
Your assets. Your ideas. Your channels. A place for all of it.
MomentsSee what’s coming. Be part of it.Asset library searchFind the moment across connected libraries.Content creation + editingDevelop the idea. Edit the photo and video.Post history searchRediscover a post. Reach another audience.Multi-channel publishingMore channels. A calendar that keeps up.
Moments
See what’s coming.
Be part of it.
Parrot Content follows trends, cultural conversations, the calendar, and what your competitors are posting, then brings forward the moments that fit your brand.
Know why it matters.
Open a moment to see what’s driving it, where it’s happening, and the posts already making the most of it.
Turn it into content.
Start a concept from any moment and bring its context to the canvas while the conversation is still building.
Asset library search
Remember the moment.
Forget the filename.
Search across your connected libraries with a description, an image, or both. Find the visual you have in mind, including matching moments inside videos, and tap it onto the canvas.
Content creation + editing
A fresh idea.
The right frame.
Start with a brief, a fresh thought, or existing material. Develop the story with Parrot Content, then shape the words, photos, and video for the places they’ll appear.
Make every frame count.
Trim the clip, crop to 9:16, 4:5, 1:1, or 16:9, and add captions and text in the video editor.
Get the photo just right.
Crop for each channel, add text, or describe the change you want and let AI edit the image.
Post history search
Good work has
a next chapter.
Search your post history across connected channels. Bring a published post back to the canvas, adapt the caption and media, and give it another audience.
Multi-channel publishing
More out in the world.
All in view.
Preview, schedule, and publish across your connected channels. See the month together, then open a busy day and get right down to the individual post.
Every channel, its own details.
Add polls, locations, collaborators, sounds, and alt text wherever each platform supports them.
Start from a suggestion.
Get caption ideas from your notes, photos, or video, then make them sound like you.
Start wherever the work starts
There’s more than one
way to take flight.
A trending moment, a new campaign, an existing library, a full week of posts. Parrot Content gives the work a shared home.
Find what you already have.
Search connected libraries for a visual or a moment that says what you mean. Put it to work in a new story.
Keep your channels moving.
Prepare content for different channels, schedule posts, and see published and upcoming work in the calendar.
Give good work another turn.
Search your post history, bring back a published post, and adapt it for another channel.
Once it’s out in the world
The conversation
keeps going.
Inbox
Give the reply
your full attention.
Bring direct messages from connected accounts into one inbox. Pick up the conversation and reply without hopping between apps.
Activity
Hear what’s
happening around you.
Follow comments, mentions, and tags across connected accounts. Filter the feed by activity type or sentiment to find what needs a closer look.
One shared workspace.
Room for your voice.
Keep the work connected as more people, brands, and channels get involved. Give each story its own point of view, with a preview your team can react to.
Performance
See what’s landing.
Find your next idea.
Follow views, engagement, and follower trends. See who’s talking with you and how you stack up against competitors, then bring what you learn into the next piece of content.
Team
Meet the people
behind Parrot Content.
We met at Nickelodeon. Now we’re building the creative workspace we wished we had then.
Jonathan Katz
Co-founder
Chief Executive Officer
Jonathan Katz ran content at Nickelodeon, Under Armour, MyFitnessPal and Zocdoc. You've probably consumed some of his content. Sorry. He also does stand-up poorly around NYC.
Rob Ruffler
Co-founder
Chief Product and Technology Officer
Rob Ruffler led product and technology at Nickelodeon and Freshly. His work includes the Emmy-winning Nick App and the Cannes Lions Grand Prix-winning Aeronaut with Billy Corgan of the Smashing Pumpkins.
FAQ
Questions,
answered.
What is Parrot Content?
Parrot Content is a creative workspace for brand and social media teams. It brings forward the moments that fit your brand, helps you create posts, photos and video on a shared canvas, and schedules and publishes them across your connected channels.
Which channels does Parrot Content work with?
Instagram, Facebook, TikTok, LinkedIn, X, Threads and YouTube. Each preview shows the post the way it will appear on that platform, with its own options like polls, locations, collaborators, sounds and alt text.
Where does my media come from?
Connect Google Drive, OneDrive or SharePoint, or upload files directly. Parrot Content indexes your libraries so you can search them with a description or an image, including moments inside videos.
What are moments?
Moments are the trends, cultural conversations, calendar dates and competitor activity worth paying attention to, matched to your brand. Open one to see what is driving it, then start a concept from it.
How does Parrot Content use AI?
AI helps you find relevant moments, suggest captions from your notes, photos or video, caption videos word by word, and edit photos from a description. You review and edit everything before it publishes.
Can my team work in Parrot Content together?
Yes. Invite teammates to your organization, manage several brands, work on the same canvas, and comment on work with @mentions. Notifications keep everyone up to date in the app and by email.
How do I get access?
Parrot Content is opening up gradually. Join the waitlist with your work email and we will let you know when your spot is ready.